Google Analytics Audit Services
What’s your Google Analytics account trying to tell you?
The data you gather from Google Analytics can help you grow your business and make smarter marketing decisions. But if you don’t have your account configurations right, you could lose valuable insights.
At GA Audits, we specialise in helping you get to grips with your data collection methods and simplify the entire process.
With a range of Google Analytics auditing packages, you can minimise the risks of inaccurate data and take advantage of our expert insights and recommendations.
Beat your competitors and future-proof your business growth by investing in an Analytics audit. It’s a smart decision.
Are you making the most of your data collection?
Google Analytics (GA) is one of the most critical components of your digital marketing strategy.
When used correctly, it can be like your wingman, helping you navigate the many obstacles and competitors that might impact your business.
Undoubtedly, GA is a powerful data collection tool – but are you making the most of it?
Our audits help you get to grips with your data and find out what’s holding your business back.
Forget complex terminology or wading through tons of numbers. We cut the fluff and give you what you need – clarity.
With a dedicated team of experts, we dive deep into your accounts and tailor our services to your needs.
Whether you’re a marketing agency that needs to understand what’s happening with client accounts or a business using GA but not getting any results, we’ve got you covered.
With its powerful data collection capabilities, businesses can maximise their advertising budget and address areas of the website that aren’t performing well.
Is a Google Analytics audit really important?
Whether you’re a small local business or an international retailer, Google Analytics can (and should) play a significant role in your marketing and data collection strategies.
Google Analytics audits are essential if you want to:
- Identify any issues with your website.
- Reduce the risks of bot traffic and other negative influences.
- Make the most of the platform by gathering viable data.
- Refine your content marketing strategy.
- Have peace of mind that nothing will hold you back.
- Be able to compete – and win – within your sector.
Our In-depth Google Analytics audits hold nothing back
It would be lovely if Google Analytics was one of those plug in and go software solutions – but it’s not. Every successful business knows its analytics account must align with immediate objectives and far-reaching goals.
Analytics implementation requires configuration, organisation and forward-thinking.
When you choose our audits, you get to take advantage of a specialist team who know how to dive deep and find those issues that are harming your account.
We don’t hold anything back. Feeling in the dark about your GA account? We’ll turn the lights back on.
Account structure reviews
An ineffective account structure is one of the biggest issues we see in our audits. The way you set up your account will define how you collect data, but many accounts lack a clear structure…
Integration checks
Google has a powerful suite of marketing tools, and each has a unique goal. Using one tool can benefit your business, but combining all of them allows you to make the most of your marketing strategy…
Account structure reviews
An ineffective account structure is one of the biggest issues we see in our audits. The way you set up your account will define how you collect data, but many accounts lack a clear structure.
We’ll look at your account, including the basic settings and hierarchy. Our team will evaluate if your views and properties are set up correctly, as well as the account configuration.
Your Google Analytics setup should be configured for seamless data collection and have clear properties to split websites and categories apart.
Whatever it is, we’ll clean everything up and give your account the organisation it needs.
Integration checks
Google has a powerful suite of marketing tools, and each has a unique goal. Using one tool can benefit your business, but combining all of them allows you to make the most of your marketing strategy.
Ensuring you have the right integrations can ensure you don’t miss anything with your Google Analytics data collection efforts.
Our specialists will check Google Tag Manager, Search Console and Google Ads, ensuring each has the right cross-domain and tracking code settings so you won’t miss any data with your Google Analytics reports.
Refining your goals
A GA setup without clear goals and objectives is like setting off on a journey with no destination in mind. OK, jumping in the car and cruising around is probably quite fun – but your business needs clear goals…
Reporting and data insights
Google Analytics has superior reporting capabilities, and it can save hours of manual data collection. However, nobody wants to wade through heaps of useless data…
Refining your goals
A GA setup without clear goals and objectives is like setting off on a journey with no destination in mind. OK, jumping in the car and cruising around is probably quite fun – but your business needs clear goals.
These goals ensure you make the right decisions in terms of budgeting, marketing and targeting.
Analytics is great for measuring whether your website meets its objectives – but only if you set it up properly.
We’ll define important KPIs and ensure your website has the right event tracking codes and query parameters.
Reporting and data insights
Google Analytics has superior reporting capabilities, and it can save hours of manual data collection. However, nobody wants to wade through heaps of useless data.
We’ll help you isolate valuable metrics such as sources of traffic, user behaviour and visitor demographics, so you can get the data you want – and nothing else.
Custom reports are easy to understand and help you track objectives effectively. They’re also ideal for highlighting where the real problems lie and giving you actionable insights.
E-commerce tracking
E-commerce websites can also benefit from GA but often require a thorough approach to track events effectively and set filters…
Analytics health checks
Data might not be sexy, but it definitely keeps you on your toes! Even the smallest website changes can compromise the integrity of your data, but our Google Analytics health checks put you in the lead…
E-commerce tracking
E-commerce websites can also benefit from GA but often require a thorough approach to track events effectively and set filters.
Once we get an idea of your current account structure, our specialists will make recommendations so you get the most out of your account.
From tracking sales and monitoring traffic to evaluating transactions and visitor behaviour patterns, our audits give you an in-depth look at your Ecommerce site.
Analytics health checks
Data might not be sexy, but it definitely keeps you on your toes! Even the smallest website changes can compromise the integrity of your data, but our Google Analytics health checks put you in the lead.
Discover what’s causing issues with your account, and avoid nasty surprises.
Bot traffic and visitors from locations outside your parameters can impact your reports, but we’ll fix any issues and keep your data accurate.
Choose from three packages tailored to your business needs
As part of our commitment to providing value for money, we offer three packages at various price points. Whether you’re a small business or have an international presence, there’s an audit package for you.
Basic Audit Plan
Perfect for small businesses
Our basic GA audit package is ideal for small websites and can highlight any issues. You’ll get an in-depth look at your account and receive a custom report with actionable insights.
£ 1,499
What’s Included:
- Tracking code installation
- Account structure review
- Basic traffic filters
- Advanced spam filters
- Referral exclusion list
- Conversion tracking review to improve data quality
- Detailed report with a checklist
Intermediate Audit Plan
Best for growth-orientated businesses
If you want to grow your website and compete with others in your sector, this package is a must. Our intermediate package includes everything from the basic package to extra features.
£2,499
What’s included:
- Advanced tracking and customisation options
- Custom implementation of dashboards and reports
- Targeted goal Setting
- Scheduled emails/reports
- E-commerce Tracking
- Tracking between different domains
- Dynamic IP filtering
- Google Tag Manager settings
- New Data Studio configuration
Advanced Audit Plan
Best for climbing to the top
If only the best will do, and you won’t be happy until your website is up there with top competitors, the advanced package is the way to go. We dive deep and leave no stone unturned, giving you the best chance of success.
£4,499
What’s included:
- Everything in the intermediate plan
- Advanced goal-setting and conversion tracking
- Isolating issues with sales funnels and improving the customer journey.
…
What Is Included In The Basic Audit Plan?
- Installation of the tracking code on the site
- Account/Ownership/Views setup and best practices
- Filters for traffic generated by you or your team
- Advanced filter for phantom spam
- Filters optimized for spam crawler
- Referral Exclusion List
- Unnatural direct traffic analysis
- Review of other essential settings
- Detailed report and personal support
What Is Included In The Intermediate Audit Plan?
- Advanced tracking and customizations
- Custom implementation
- Goal Setting
- Custom dashboards and reports
- Scheduled emails/reports
- E-commerce Tracking
- Tracking between different domains
- Dynamic IP filtering
- Google Tag Manager Settings
- New Data Studio Configuration
What’s Included:
- Everything in the intermediate plan
- Advanced goal-setting and conversion tracking
- Isolating issues with sales funnels and improving the customer journey
- Target audience analysis
- Assessing behavioural factors
- Web analytics systems auditing
- Usability evaluation and testing
- Frontend and functional testing
- Recommendations for site improvements
- Proactive identification of low conversion points
- A complete look at your Google Analytics account and the factors impacting your website’s ability to rank.
Don’t leave anything to chance. A Google Analytics audit from our specialists puts you in front.
Competitors. We’ve all got them, and we all want to beat them. The problem is your competitors feel the same about you.
We’ve already explained why Analytics audits are essential for your business growth – but why choose us?
Here’s what our auditing services offer.
The know-how
Every GA auditor has years of experience working with the platform and knows exactly what to look for. We also all hold the Google Analytics Individual Qualification, so you’re in good hands.
If there’s a problem, we’ll find it, and if you need some help understanding how to utilise Google Analytics, an audit from us also comes with actionable professional advice.
A full-service solution
Speaking of professional advice, what happens if you don’t know how to action our recommendations? We offer a unique service because while each package comes with certain checks, you can tailor it to your needs.
So, whether you’re happy to receive a Google Analytics audit checklist and go it alone or need us to help you reorganise your account and refine your objectives, we’ve got your back.
Zero headaches
Once you decide to work with us, you can relax while we jump into your account. Performing an audit when you don’t know what you’re looking for can be stressful, but we aim to make the entire process headache-free.
You can choose whether you’d like to get involved with the audit, or we’re happy to do everything so you can focus on other areas of the business.
Join our other happy clients
Analytics audits are an investment; we get that. You want to ensure you’re spending money on a service that will benefit your business, not hold you back.
We’ve helped clients maximise their profitability through dynamic audits that eliminate problems, and we’re confident we’ll do the same for you.
Four steps to complete transparency:
Step One: Discovery
Google Analytics is one of those essential tools you need to understand data about your customers: the demographics of your visitors, the pages that convert, and the organic traffic your site receives.
Step Two: The Deep Dive
If you decide you’d like to go ahead with an audit, we’ll get to work on evaluating your accounts. Our specialists work quickly but prioritise quality above everything else.
Whether it’s issues with conversion rate tracking, the quality of your site, or anything else, we’ll find it.
Step Three: Report & Recommend
Once we complete the audit, we’ll create a report that explains what’s going on with your website. You’ll have a discovery call with one of our professional auditors to discuss the next steps.
Step Four: Prepare for success
If you’re happy to go it alone, we’ll happily hand over your report. However, our dedicated auditing team can also help you make changes to your account, ensuring you make the most of your website.
After the changes are complete, you can sit back and prepare for success. It’s that easy.
Book your discovery call today
There’s no time like the present to invest in your future, and our Google Analytics audits are a sound investment. Please feel free to contact us with any questions, or go ahead and book your discovery call today.
It’s time to remove the grey areas and get complete transparency. Make your Google Analytics account work for you today.
FAQ:
Q. What are Google Analytics reports?
In their simplest form, Google Analytics reports are detailed data sets that cover one – or multiple areas of your website.
However, the reports can also link to other useful Google tools to get a complete overview of your site’s performance.
Google Ads evaluates your PPC strategy, while Google Search Console looks at your site’s search engine rankings and other important metrics.
The important thing to remember is Google Analytics has numerous functions and capabilities.
Q. How many reports does Google Analytics offer?
There are six reports: Overview, Locations, Traffic Sources, Content (or Screens, in the case of mobile app properties), Events, and Conversions.
They all have their uses, but you might rely on some more than others – depending on your business needs.
Q. How often should I perform an analytics health check?
Depending on your website and goals, you should perform an audit at least once a year. However, some might find that an audit every six months suits their needs.