GA4 Migration Tier 1

Sale!

GA4 Migration Tier 1

£599.00

A UTM guideline will help you standardise your campaign tracking parameters and also highlights best practices
Review the current conversion goals setup and optimizing it to fit the specific KPIs
We will setup Google Data Studio dashboard with your key metrics and indicators
Product total
Options total
Grand total
Category:

GA4 Migration Tier 1

Who is it for?

Our GA4 Migration Tier 1 is suitable for smaller websites with 1 property and less than 3 goals/conversions.

How we do it?

We will seamlessly migrate your website tracking from Google Universal Analytics to GA4 and get you ready for the switch. So that you continue to track valuable data to help you develop your marketing strategy and achieve your business goals. See the steps we follow to migrate your UA account to GA4 here

     

    Why Plan A Migration To Google Analytics 4?

    Google Analytics 4 is the most recent version of Google Analytics, the web analytics tool, which enables cross-device tracking, i.e. unified application and website analysis.

    While companies can continue their current tracking, for the time being, Google has stated that 360 Universal Analytics sites will stop collecting new data on October 1, 2023, and all regular Universal Analytics properties will stop collecting new data on July 1, 2023.

    This means that after this date, no additional data will be processed and saved in the Universal Analytics properties, but you will still have a minimum of six months to access your previously processed data in Universal Analytics. (thereby viewing your historical data).

    What’s new in GA4?

    • Data Collection
    • Inclusion of Privacy Settings
    • Implementation of Interface
    • Access To Raw Data
    • Improved Metrics
    • Automated Insights
    • Enhanced Data Deletion
    • Tracking Cross Domains
    • Powerful Reports
    • Integrations
    • Automated Event Tracking
    • Personalized Follow-up of Events

    Passing Session
    To User

    With GA4, we are moving from a “session-centric” vision to a “user-centric” vision, i.e. audience analysis is no longer simply done at the session level (and therefore of the visit) but at the level of the user. A way to take into account cross-device users who were then counted double when they browsed your site sometimes from their computer, sometimes via their mobile.

    A Multiple
    Data Stream

    One of the major differences between Universal Analytics and GA4 is the introduction of so-called “data streams”, meaning multiple data streams.

    Indeed, unlike Universal Analytics, GA4 is able to manage multiple data streams from different sites (Google Tag Manager) or web applications (Firebase) within the same property.

    Advanced And Automated Measurement Of Events

    By default, Universal Analytics does not offer event tracking to “go further” in the analysis of its audience.  With GA4 it is ancient history! The event-based data model instead of the session implies the default availability of the main user behavioral events (click, page view, scroll, viewing, etc.). In other words, no need to add code to access it. Default events that you can transform into a conversion goal as you wish.

    The End Of
    The Bounce Rate

    The bounce rate or bounce rate corresponds to the percentage of visitors who leave your site from the first page. The bounce rate takes into account sessions that arrive on a page without interacting with it, that is, without visiting another page or clicking on a link.

    GA4 puts an end to the bounce rate controversy by replacing it with a “user-centric” metric: the engagement rate. We are therefore now talking about engagement sessions, percentage of engagement, time of engagement, or even sessions engaged per user.

    Rationalization
    Of Dashboards

    The user logic of GA4 is also reflected in the dashboards offered. Less numerous than on Universal Analytics, GA4 reports focus on the user lifecycle throughout their journey, from their arrival on the site to their exit.

    A streamlined approach that emphasizes conversion, engagement, and customer loyalty.

    Another important point, GA4 no longer offers custom reports. If you want to create your own dashboards, we advise you to opt for the Google Data Studio solution.

    How Long Will It Take?

    This GA4 Migration can be delivered within two weeks, depending on the size of your website and whether you grant search console access, average delivery times can change.

     Preparing for your GA4 Migration

    Make An Inventory Of The Current Tracking

    Before launching headlong into the implementation of your new tracking, we advise you to create a document that lists all the…

    Respect The Naming Instructions

    Understanding how to assign event names and associated parameters is key to a successful transition to GA4. To do this…

    Centralize All Tracking:

    One of the major benefits of GA4 is its ability to manage and centralize data from several platforms such as websites and mobile…

    Maintain Double Tracking:

    Although the launch of Google Analytics 4 implies the end of the updates of Google Analytics 3 (UA property), we advise you to …

    Our Steps For Migrating A Universal Analytics Property To Google Analytics 4 (GA4)?

    Migrating to Google Analytics 4 involves adding a new property on GA4 to the existing Universal Analytics property, which continues to collect data unchanged (until GA3 is terminated). It is possible, from there, to access both properties from the “property selector”. See below the steps of GA4 migration.

    1.

    Define The Analytics Account Structure:

    Depending on your organization, a different account structure may be applied to separate properties. This step is more or less long depending on the size of the company. The number of branches and/or websites impacts the structure of the account.

    2.

    Creation Of The Google Analytics Property 4:

    To migrate to GA4, you must create a new GA4 property. This phase is important because your GA4 property will only start tracking traffic data from the moment you create and transfer it. To perform this operation, you must first access the “Administration” section.

    In the “Property” column, select the GA3 property that is currently collecting data, then click “GA4 Setup Wizard”. To launch the configuration wizard, all you have to do is click on “Start”.

    3.

    Placing Tags On Your Pages:

    The implementation of monitoring scripts allows you to trace your first data in Google Analytics 4. Depending on the type of site or application, the installation must be adapted accordingly. We can setup Google Tag Manager and integrate the GA4 code using GTM, any other additional tracking that needs moving to GTM will be chargeable.

    6.

    Map Your Custom Events From UA to GA4:

    Keep a clear view of your online users’ interactions with your pages.

    7.

    Migration of Goals/ Conversions to GA4:

    Keep your performance reports on important actions in your digital ecosystem.

    8.

    Validation Of Conversions Reported In GA4 And Import Into GADs:

    This step makes it possible to validate the conversions that go back to GA4 and to use data on audiences in Gads during the campaign.

    9.

    Audience Migration:

    By moving audiences from a Universal Analytics property to a Google Analytics 4 property, you can identify the same user groups based on your Google Analytics 4 data and export them to your Google Ads account to run the same campaigns as before.

    10.

    QA Migration and Fix issues

    During the migration process we constantly check the metrics and make sure transactions are reported correctly, we will do one final check after go-live to make sure any low priorty which werent fixed before are fixed and make sure to check the accuracy of the data.

    11.

    Setup Double tracking:

    Although the launch of Google Analytics 4 implies the end of the updates of Google Analytics 3 (UA property), we advise you to keep a double tracking time to familiarize yourself with this new tool (new functionalities should quickly appear) and compare the data of your two trackings to detect potential gaps and adjust your GA4 tracking.

    Order Your GA4 Migration

    Contact us to get the best GA audit. Following the meeting, we can: Create tracking that takes into consideration your goals and aids in their implementation on the website, depending on your needs.

    FAQ

    Q. What do you need to get started?

    We would need your website url, access to your Google Analytics account, if you already have GTM then access to it as well. We will do a quick review of the existing account and ask you what you would like to transfer to your new account.

    Q. Is it time to switch to Google Analytics 4?

    Yes. Although it isn’t yet time to build complete GA4 reports, it is now the right time to set up your GA4 property so that it can begin collecting data in addition to your current Google Analytics web domains. When UA stops monitoring web visitors in July 2023, this will aid in a smooth handover.

    Q. What happens if I don't configure GA4 on my website?

    Nothing yet. You can continue to use Universal Analytics, however as Google has indicated, this version of Analytics will stop processing new data calls from July 1, 2023. Google Analytics 360 users will have an additional time until October 2023.

    It will also be possible to access the history of your Google Analytics Universal (GA3) account for a certain period of time, this still unknown period will be communicated soon by Google on its Web Search Central blog and via a banner in the Google Analytics interface.

    Q. How long does a migration to GA4 take?

    The duration will depend on the complexity of the ecosystem of your data monitoring. Note that it is necessary to make several checks after the migration to ensure proper operation.

    In general, we process the technical part in less than a week and a follow-up over 1 to 2 months is carried out to guarantee a successful migration and meet new tracking and reporting needs.

    Q. Will I lose my Universal Analytics account history after migrating to GA4?

    No, the two properties can coexist and it is not necessary to delete its Universal Analytics property after the migration. Data export is possible in different formats in order to preserve its history.